If you’re a CEO reading this, chances are you already know sales matters. You’ve likely been involved in selling your vision, your offer, and your company since day one. You may even be pretty damn good at it.

So this isn’t a lecture. This is an invitation.

It’s not about becoming a “sales bro” or spending your days cold-calling strangers. It’s about recognizing that sales mastery—at this stage of your business—is the most powerful lever you have to create growth, freedom, and predictability. 

So I invite you to:

• Level up, instead of starting from scratch.

• Build the systems and support to make sales easier, more productive, and more enjoyable.

• Realize that this is the most important thing you, personally, can be doing to move the needle in your business.

Sales shouldn’t be the thing that drains you. It should be the thing that frees you. But if you’re like most of the CEOs I talk to, you’re either avoiding sales altogether, or stuck in a system that’s wasteful, confusing, and downright exhausting.

You may even be seeing decent results, but your business still doesn’t feel like the one you dreamed of. You’ve got revenue, but not freedom. And freedom is what you truly want. The truth is, even “successful” companies have gaping holes in their revenue operations.

Here’s the thing: being Sales Ready does not mean doing one thing better. A Sales Ready Organization (my term) is really a healthy and efficient ecosystem that works together to succeed at bringing in consistent revenue. 

So my question for you is: Is your business Sales Ready?

Let’s find out.

There's a lot of chaos and uncertainty right now. 

But your life is still your life.

Is it your personal purpose to solve immigration, prevent climate change, and save the economy?

Probably not… Especially if you are the CEO of a business. 

Your purpose is to lead the mission of whatever your company does.

But how much of your bandwidth is seduced by the current noise that surrounds our lives? And how much is it distracting you from achieving your goals?

Likely more than you want to admit. And, the clearest way to tell is:

1. You feel triggered and agitated

2. You’ve set goals that you aren’t achieving

3. You find yourself creating or consuming content that isn’t relevant to your business, your clients, and/or your life purpose. 

If this resonates, follow these 3 steps to turn things around.

Want a good book to elevate your awareness, create the life you want, feel better, and add revenue to your business?

Here are some of the best!

Ready for something a little different?

Are the articles you’re reading and tactics you’re implementing taking you to the results you desire as quickly as you want?

If they are… Awesome!

But if not, you may need to think about it a bit differently.

In this article, I’m sharing a simple framework that you can use across your business and your entire life to clarify how you spend your time and energy, and cut down on overwhelm and confusion.

So that you can quickly create anything you want. 

Yes, anything.

This is not a “5-step” listicle of “proven tactics.” It’s not a step-by-step checklist for “success.” 

Rather, it’s a different way of thinking about your life altogether, which I’ve found helpful in my own life and I hope you will, too.

If you are serious about creating a different result I invite you to check it.