Is Your Business “Sales Ready”? A Quick Way to Identify Opportunities for Growth
You’re the CEO—the visionary, the one everyone counts on. You’ve built something meaningful, with a team and a mission worth fighting for. Which is amazing! The problem is, your revenue often feels random, and the fight for sales is never-ending and exhausting.
Let’s be honest: most CEOs didn’t start their business to become a salesperson — they started it to help people, share their expertise, and create something valuable and beautiful. But no matter how awesome your mission, your business needs revenue to survive and grow. And that means getting real about mastering sales.
Yes, you.
Sales shouldn’t be the thing that drains you. It should be the thing that frees you. But if you’re like most of the CEOs I talk to, you’re either avoiding sales altogether, or stuck in a system that’s wasteful, confusing, and downright exhausting.
You may even be seeing decent results, but your business still doesn’t feel like the one you dreamed of. You’ve got revenue, but not freedom. And freedom is what you truly want. The truth is, even “successful” companies have gaping holes in their revenue operations.
Here’s the thing: being Sales Ready does not mean doing one thing better. A Sales Ready Organization (my term) is really a healthy and efficient ecosystem that works together to succeed at bringing in consistent revenue.
So my question for you is: Is your business Sales Ready?
Let’s find out.
What It Means to be “Sales Ready”
Being Sales Ready means your business has the people, systems, and strategy in place to make sales—consistently, predictably, and profitably.
It means:
Your team knows what to do and how to do it.
Your marketing actually generates conversations.
Your sales process doesn’t feel like pulling teeth.
You have freedom, not just revenue.
You finally feel like the masterful CEO—not the overworked operator.
I like to picture a “Sales Ready Organization” as a world-class racecar team. Think of all the pieces that have to be in working order for that team to function at its top potential. The car must be beautifully built and its engine perfectly tuned (this is your sales process). The driver (that’s you, the CEO) must be coached to perform their best. And the pit crew (your team) must be skilled at efficiently supporting the whole endeavor.
If any of those elements are broken or wasteful, you won’t have a chance of winning the race.
But when all of those parts are functioning to their full potential and aligned to your goal, all you have to do as the driver/CEO is jump in and drive that car to victory.
Signs Your Business Isn’t Sales Ready Yet
The problem? Most CEOs are running their sales and revenue operations in an unsophisticated, disorganized, and random way.
You’re leading and growing a serious business that is generating significant revenue of 10s or 100s of millions. But every business I’ve looked at has had serious gaps in their sales process, structure, systems, and operations that was causing them to miss opportunities to add revenue and wasting their team's time.
This leads to:
Lack of sales, inconsistent results, and missed revenue targets
Long sales cycles, including missed follow-ups and lost leads
Multiple pipelines that are often chaotic and confusing to you and your team
Revenue and sales reports that don’t actually help in decision making
Fear, worry, doubt, and stress around money and sales
Having to lay people off
You might feel like you’re doing everything right—and still wonder why it’s not easier.
And here’s the truth: You don’t have to do more.
The 5 Pillars of the Sales Ready Framework
Over the years, I’ve worked with hundreds of B2B companies to assess their sales operations and help CEOs get clear on how to grow—with less stress and more ease.
What I’ve learned is this: If you want to achieve your goals and create the life you want, you and your business must master the skill of making sales—profitably and consistently.
The key to adding more revenue is getting the right foundation in place and operating well. But when any part of that foundation is missing, incomplete, or broken, your business is going to struggle with sales and waste time.
The SRO Framework provides the required clarity and structure for building a business that makes sales consistently and profitably. This foundation includes 5 pillars:
Mindset: How you think, feel, and the actions you take
Leadership: The frameworks and structure required to lead the sales organization
Marketing: How you identify your people and create conversations with them
Sales: Your processes for talking with people and making sales
Project Management: How you manage, organize, and improve your sales operations as a project.
When these aspects are complete, aligned, and optimized, your business becomes Sales Ready—and that’s the foundation of sustained, scalable growth.
Real Results from Sales Ready Clients
My clients aren’t just “doing sales”—they’re mastering the ability to create what they want whenever they want. They aren’t resisting sales work and are creating the money they need to move forward. They are also learning to master themselves in the process.
Turning around unprofitable businesses into 7-figure revenue machines
Streamlining bloated sales pipelines into clear, easy-to-manage workflows
Closing multiple 7-figure deals by knowing exactly what to do and when
Building marketing systems that spark consistent, meaningful conversations
Enjoying confident decision-making, more freedom, and a deeper love for their business
Having plenty of money to solve problems, build a high performing team, and buy the things they desire.
This isn’t about more hustle. It’s about clarity, mastery, and intentional growth.
Ready to Find Out How You Stack Up?
The first step is the Sales Ready self assessment—a free mini-assessment to understand how your business stacks up against top-performing organizations and what’s needed to take you to the next level.
👉 Take the Sales Ready Assessment
If you’re serious about scaling your business in a way that is both effective and feels good, I strongly recommend taking this free assessment. It will illuminate both your company’s strengths and gaps, creating clarity around where you can improve your sales organization to bring you the growth, freedom, and life that you want.
