About Christopher Filipiak
I’m Christopher Filipiak, a sales consultant for CEOs.
I help CEOs when revenue is X and it needs to be Y.
My background combines engineering, business, sales, systems, and mindset work.
I’ve helped clients create significant sales and revenue results, including 12x sales growth, a 500% increase in deal flow, and 500% more clients.
I use that experience to help CEOs determine what actually needs to change to achieve the economic result they’re responsible for, then work with them and their teams to make those changes.
The result determines the work.
While I work with clients all over the country, I’m based out of Asheville, NC, where I enjoy mountain biking, dancing, laughing, learning, and raising four amazing kids with my wife Karen.
Justin Belleme, Founder & CEO, JB Media Group
“Coaching with Christopher has given me the freedom, time, and energy to get more done in a more balanced way. He provided a tremendous amount of value, and the shifts I've experienced in my mental game, my business, and even my life have been significant.”
Background & Experience
Engineering: I earned my engineering degree from the University of Michigan and worked as an engineer at Ford Motor Company, focused on lean manufacturing and the integration of people and machine systems. I learned how to build efficient systems and reduce waste, principles I still bring to my sales work today.
MBA: I earned my MBA from Wake Forest University, graduating at the top of my class. Studying entrepreneurship and finance gave me a broader understanding of how marketing, operations, finance, people, and the other parts of a business work together.
In-House & Fractional Sales Work: I worked in business development before selling for CEOs on a fractional basis. I saw that many of their sales systems were lacking, so I began helping them improve their sales teams and systems.
Mindset & SRO: Studying mindset showed me how much our thinking and behavior affect sales performance, leadership, and results. That work became an important part of how I help CEOs and led me to develop the Sales Ready Organization framework for understanding the people and systems required to make sales consistently and profitably.
Research: For years, I researched and interviewed hundreds of CEOs, conducted deep-dive sales operations assessments, and built scaling roadmaps. I saw a recurring pattern: businesses had meaningful revenue goals, but the sales activity, process, people, systems, and leadership were not always matched to the result they needed to create.
I also saw how important the CEO is in understanding, leading, and participating in how the business creates revenue.
Bringing It All Together
Sales results rarely come from one thing.
The result may require changes in how the CEO thinks and leads, the strategy and tactics being used, the activity being performed, or the people and systems supporting the work.
That’s why I start with the result and work backward. Using cause and effect, we determine what actually needs to change and focus on the minimum necessary work required to produce it.
Sales Philosophy
My experience and research have taught me a lot about sales — and what really works in the real world. I’ve honed these into 5 powerful tenets that make up my sales philosophy.
CEOs should master sales and do sales work.
Sales is the most important part of your business, and as CEO, you’re the best positioned person to drive revenue. You can build a team and delegate sales activity, but you can’t outsource responsibility for sales. You need to understand it, master it, and do sales work yourself.
Strong sales processes are simple.
Sales processes are usually wasteful, overbuilt out of insecurity and fear. Streamlining and organizing the work reduces wasted time and unnecessary activity while increasing overall sales volume. The goal is to do the minimum necessary work required to create the result.
Deliberate growth requires consistent sales work.
Many CEOs do sales work in a random, reactionary, disorganized way, which feels shitty and leads to inconsistent revenue. Working on sales every day, with the activity matched to the result you need to create, leads to more consistent results.
Selling is an expression of love.
Selling is not something you do to someone, but rather for someone. It means showing up in service to genuinely help, being excited about their outcome and committed to what’s possible for them, without needing anything from them in return.
It means having simple, powerful conversations instead of using manipulative tactics, being comfortable talking about money, and being unattached to whether someone likes you, needs you, or says yes or no.
Sales mastery leads to life freedom.
Developing sales mastery requires you to step up and get uncomfortable, but ultimately gives you the ability to create what you want, when you want it.
