As an Industrial and Operations Engineer for Ford Motor Company my team & I were driven to reduce waste from our processes and systems along with aligning the people and machines to create the highest quality, least defective, and lowest cost parts efficiently. ✅
In manufacturing (and business) the greatest “waste” is created by overproduction and excess motion. These two are killers of profitability and make it difficult to understand the root cause of the problems and effectively inquiry into what is working. ☠️
They hide what is really happening - creating blindspots that are difficult to see through and often require outside expertise to change. 🔎
Having worked with 80+ professional service & consulting firms, agencies, and expert based businesses, what I see is a ton of waste especially when it comes to sales.
𝗧𝗵𝗶𝘀 𝗹𝗲𝗮𝗱𝘀 𝘁𝗼 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺, 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲, & 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻.
This shows up most prevalently in our clients sales operations, assets, CRMs, tech stacks, and daily activities.
They have "overproduced" stuff that isn’t relevant to profitably making sales or helping clients. And all that stuff and clutter leads to “wasted motion” and confusion in growing their business.
It is extremely difficult to make decisions and take the right action when the business is confused and disorganized.
𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗺𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘄𝗶𝘁𝗵 𝗹𝗲𝘀𝘀 𝘀𝗮𝗹𝗲𝘀 𝘄𝗼𝗿𝗸 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝗰𝗮𝘂𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗰𝗿𝗲𝗮𝘁𝗲 𝘁𝗵𝗮𝘁.
👉 1) Thoroughly assess your sales and marketing operations to determine what is and isn’t leading to profitable revenue. If it isn’t contributing directly to “creating conversations” or “having conversations” with the people who want to buy your products and services, stick it in an archive.
When we work with our clients this is the #1 way we help them have less sales work.
We basically look at what they are doing and say… “you can stop doing that."
👉 2) Only create a thing if it is directly related to a workflow. If it doesn’t support and add value to a workflow don’t create it.
👉 3) Have a professional that isn’t going to waste your time taking sales work off your plate so you can focus on the work that you’re best positioned to do.
The easiest way to prevent making a mistake here is by accepting that growing your business and improving your revenue operations is an ongoing project that requires continuous improvement and investment.
𝗔𝘀 𝗮 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗦𝗲𝗹𝗹𝗲𝗿 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗮𝗱𝗱 𝗺𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗹𝗲𝘀𝘀 𝘀𝗮𝗹𝗲𝘀 𝘄𝗼𝗿𝗸!
And, when you have more money in your pocket and less sales work on your plate you’re going to have a pretty good day! 💚🔥💰
If I can help slide into my DMs and let’s have a conversation.