𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗹𝗼𝘃𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁.
As a Founder, your primary goal is to increase the value of your business and see it succeed. 🤛
The problem for you as a Founder is you love building your business and providing your service, but deep down, you secretly dread sales, so you end up having inconsistent months in terms of sales, growing your business, and your impact.
𝗬𝗼𝘂 𝗮𝗹𝘀𝗼 𝗵𝗮𝘁𝗲 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗼 𝗰𝗵𝗮𝘀𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀𝘆.
Almost as much has you hate not having the money you want to move your business forward and the fear that comes up because of it.
And, let’s be real sales is not easy and if you are committed to your growth there will always be a gap between where you are and where you want to be.
As a $500,000 company you may be comfortable since you are out of survival mode, but now you have to figure out sales as a $1,000,000 company.
As a $10,000,000 company you may think your challenge is profitability, internal operations, team, or something else and that you are good at sales. And at the $10,000,000 level maybe you are, but now you have to figure out profitably making sales at the next level.
Most company challenges are sales/money challenges disguised as something else.
𝗜 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝗱 𝘆𝗼𝘂 𝘁𝗵𝗮𝘁 𝗜 𝘄𝗼𝘂𝗹𝗱 𝘀𝗵𝗮𝗿𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 𝗵𝗼𝘄 𝘁𝗼 𝗹𝗼𝘃𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁.
👉 So, here it is.
Some critical things for you to know:
People buy when they have a problem or aspiration plus an active gap.
💰At any one time, 3% of the people in your network are ready to buy from you NOW – but you have to be able to create a conversation and have a powerful sales conversation with them.
💰Another 7% of the people in your market are open to what you have to offer and, with some gentle nurturing, will also convert to paying clients you serve.
Making sales with someone in your market takes consistency in your activity, business impact, and powerful conversations that get to the truth of what they really want, plus their commitment to having it.
Only then will they decide to buy and work with you.
𝗔𝗻𝗱, 𝗶𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘄𝗮𝘀𝘁𝗲 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝘄𝗶𝘁𝗵 𝘀𝗮𝗹𝗲𝘀, 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝘂𝘀𝘁 𝗺𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲𝘀𝗲 𝘁𝗵𝗿𝗲𝗲 𝘀𝗸𝗶𝗹𝗹𝘀:
1) Consistently create conversations with your 10%.
❌ Stat: 50% of sales time is wasted on unproductive prospecting.
✅ Develop a series of lead plays that are specifically designed to create conversations.
✅Plays like Executive Roundtables, Voice of The Customer Panels, and Capabilities Briefings that lead to “one to many” conversations are ideal.
✅Organic attraction, direct outreach, and relationship nurturing help build a foundation of new people to have conversations with.
2) Have powerful sales conversations that result in new clients.
❌ Stat: Buyers say that 58% of conversations are not valuable and 68% of meetings do not progress
✅Sales conversations require the awareness and skill to be influential in a way that creates clarity for a yes-or-no answer and determines if you are fit to help.
And, this takes work.
You need the discipline and processes in place, so your sales conversations stay on track.
Design your conversations ahead of time and practice them frequently.
Every conversation benefits from a Positive Intention, a Goal, and a Key Move.
Doing this poorly results in getting ghosted, long sales cycle times, low deal value, bad clients, and lost deals.
And, the real key is having authentic sales conversations that go from A to B as quickly as possible and are focused on genuinely helping people.
3) And you need to know how to think in truth.
Most importantly, you have to know the truth about yourself and money so you can think and feel accurately about sales.
𝗛𝗲𝗿𝗲 𝗶𝘀 𝗮 𝘀𝗲𝗰𝗿𝗲𝘁.
Sales is not something you do to someone. It is something you do for someone.
Read. That. Again.
❤️ This is Sales Synonymous with Love.
And, it means sales without fear, worry, and self-doubt when interacting with strangers and money.
This requires you to create new awareness and knowledge around your self-worth, safety, and who you are.
Plus, the skill to know what to do with the fear, worry, and self-doubt when it shows up.
The path to self-love starts with getting clarity on what you want and knowing the truth.
👉 When you master the skill of creating conversations, having powerful conversations, and knowing the truth, you build a foundation for a business that makes sales.
Easily, Consistently, and Profitably.
You start walking the path of loving yourself, having the skill to create what you want when you want it, and scaling your business.
𝗜𝘀 𝗶𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗹𝗼𝘃𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝗵𝗮𝘃𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁? 💚