๐๐ฒ๐ฟ๐ฒโ๐ ๐ต๐ผ๐ ๐๐ผ ๐น๐ผ๐๐ฒ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ ๐ฎ๐ป๐ฑ ๐บ๐ฎ๐ธ๐ฒ ๐๐ต๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐๐ผ๐ ๐๐ฎ๐ป๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐ ๐๐ฎ๐ป๐ ๐ถ๐.
As a Founder, your primary goal is to increase the value of your business and see it succeed. ๐ค
The problem for you as a Founder is you love building your business and providing your service, but deep down, you secretly dread sales, so you end up having inconsistent months in terms of sales, growing your business, and your impact.
๐ฌ๐ผ๐ ๐ฎ๐น๐๐ผ ๐ต๐ฎ๐๐ฒ ๐ต๐ฎ๐๐ถ๐ป๐ด ๐๐ผ ๐ฐ๐ต๐ฎ๐๐ฒ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ ๐ฎ๐ป๐ฑ ๐ณ๐ฒ๐ฒ๐น๐ถ๐ป๐ด ๐๐ฎ๐น๐ฒ๐๐.
Almost as much has you hate not having the money you want to move your business forward and the fear that comes up because of it.
And, letโs be real sales is not easy and if you are committed to your growth there will always be a gap between where you are and where you want to be.
As a $500,000 company you may be comfortable since you are out of survival mode, but now you have to figure out sales as a $1,000,000 company.
As a $10,000,000 company you may think your challenge is profitability, internal operations, team, or something else and that you are good at sales. And at the $10,000,000 level maybe you are, but now you have to figure out profitably making sales at the next level.
Most company challenges are sales/money challenges disguised as something else.
๐ ๐ฝ๐ฟ๐ผ๐บ๐ถ๐๐ฒ๐ฑ ๐๐ผ๐ ๐๐ต๐ฎ๐ ๐ ๐๐ผ๐๐น๐ฑ ๐๐ต๐ฎ๐ฟ๐ฒ ๐๐ถ๐๐ต ๐๐ผ๐ ๐ต๐ผ๐ ๐๐ผ ๐น๐ผ๐๐ฒ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ ๐ฎ๐ป๐ฑ ๐บ๐ฎ๐ธ๐ฒ ๐๐ต๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐๐ผ๐ ๐๐ฎ๐ป๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐ ๐๐ฎ๐ป๐ ๐ถ๐.
๐ So, here it is.
Some critical things for you to know:
People buy when they have a problem or aspiration plus an active gap.
๐ฐAt any one time, 3% of the people in your network are ready to buy from you NOW โ but you have to be able to create a conversation and have a powerful sales conversation with them.
๐ฐAnother 7% of the people in your market are open to what you have to offer and, with some gentle nurturing, will also convert to paying clients you serve.
Making sales with someone in your market takes consistency in your activity, business impact, and powerful conversations that get to the truth of what they really want, plus their commitment to having it.
Only then will they decide to buy and work with you.
๐๐ป๐ฑ, ๐ถ๐ณ ๐๐ผ๐ ๐ฑ๐ผ๐ปโ๐ ๐๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐๐๐ฒ ๐๐ผ๐๐ฟ ๐๐ถ๐บ๐ฒ ๐๐ถ๐๐ต ๐๐ฎ๐น๐ฒ๐, ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐บ๐๐๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ ๐๐ต๐ฒ๐๐ฒ ๐๐ต๐ฟ๐ฒ๐ฒ ๐๐ธ๐ถ๐น๐น๐:
1) Consistently create conversations with your 10%.
โ Stat: 50% of sales time is wasted on unproductive prospecting.
โ Develop a series of lead plays that are specifically designed to create conversations.
โ Plays like Executive Roundtables, Voice of The Customer Panels, and Capabilities Briefings that lead to โone to manyโ conversations are ideal.
โ Organic attraction, direct outreach, and relationship nurturing help build a foundation of new people to have conversations with.
2) Have powerful sales conversations that result in new clients.
โ Stat: Buyers say that 58% of conversations are not valuable and 68% of meetings do not progress
โ Sales conversations require the awareness and skill to be influential in a way that creates clarity for a yes-or-no answer and determines if you are fit to help.
And, this takes work.
You need the discipline and processes in place, so your sales conversations stay on track.
Design your conversations ahead of time and practice them frequently.
Every conversation benefits from a Positive Intention, a Goal, and a Key Move.
Doing this poorly results in getting ghosted, long sales cycle times, low deal value, bad clients, and lost deals.
And, the real key is having authentic sales conversations that go from A to B as quickly as possible and are focused on genuinely helping people.
3) And you need to know how to think in truth.
Most importantly, you have to know the truth about yourself and money so you can think and feel accurately about sales.
๐๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐ฎ ๐๐ฒ๐ฐ๐ฟ๐ฒ๐.
Sales is not something you do to someone. It is something you do for someone.
Read. That. Again.
โค๏ธ This is Sales Synonymous with Love.
And, it means sales without fear, worry, and self-doubt when interacting with strangers and money.
This requires you to create new awareness and knowledge around your self-worth, safety, and who you are.
Plus, the skill to know what to do with the fear, worry, and self-doubt when it shows up.
The path to self-love starts with getting clarity on what you want and knowing the truth.
๐ When you master the skill of creating conversations, having powerful conversations, and knowing the truth, you build a foundation for a business that makes sales.
Easily, Consistently, and Profitably.
You start walking the path of loving yourself, having the skill to create what you want when you want it, and scaling your business.
๐๐ ๐ถ๐ ๐๐ถ๐บ๐ฒ ๐๐ผ ๐น๐ผ๐๐ฒ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ ๐ฎ๐ป๐ฑ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฎ๐ ๐๐ผ๐ ๐๐ฎ๐ป๐? ๐